ABC Studios Times Square

ABC Studios Times Square

In collaboration with Walt Disney Imagineering, HLW International LLP, and MultiMedia Electronic Programmable Signs, we designed signage introducing ABC as the new focal point of Times Square. The sign consists of 9 LED ribbons housed in a 5,000 sq ft steel cage, surrounding an independently operated Sony Jumbotron. Two ribbons below the ABC logo form a separate, scrolling display. The structural systems for the Jumbotron and signage ribbons remain intricately linked with the building’s form and structure.